EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at generating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To m

Banner ads are a commonplace form of online advertising that typically appear at the top of web pages. These rectangular advertisements serve graphical content to attract visiting customers. Banner ads are known for their broad audience and capability to effectively market products or businesses. They frequently utilize attractive designs and compe